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It is important to maintain consistency with the colors you use on your web site , as not to distract your typical user. Maintaining consistency means that you are well established and are here now and for the future, telivision is great for branding but may not have an immediate impact on sales if you choose to addvertise on TV , TV adverts are more regarded as publicity rather than a sales medium , the typical user will not recognize your standout in the market if you dont maintain consistency with your colors and logos, theres another thing spend your money wisely on a new logo , purchase one online or simply design one yourself , make the tough decision and stick with your logo for as long as possible.You have to create a vision within the minds of your typical user and having consistency with logos and colors will achieve this for you , you have to standout , better yet you will have to be able to let your users know where you are , logos stuck on windows shopfronts business cards, TV adverts , newspapers all have to maintain the same colors , this way your typical user will identify you quicker than your competitor.
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